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Honda CEO Says Chinese EV Makers Are Well Ahead, Vows To Fight Back

Honda Motor Company yesterday announced new steps to accelerate electrification, announcing the introduction of new BEV models in key markets including North America, China, and Japan from 2024.

Honda also plans to introduce better batteries, powerful software and a totally transformed driver interface to catch up to EV industry leaders. In addition, the automaker plans to have dedicated EV factories with completely overhauled production system, and a secure supply of semiconductors.

That may take a few years to implement, but the steps appear necessary seeing as CEO Toshihiro Mibe has admitted Honda is falling behind in the global race for electric vehicles. The executive pledged the company’s global reboot will accelerate from 2025.

While delivering Honda’s annual business briefing, Mibe made a few interesting comments regarding Chinese competitors, according to Automotive News.

He said Honda executives had an unpleasant surprise at the Shanghai auto show where local brands flooded the exhibition hall with advanced EVs of all kinds while the Japanese automaker displayed three electric SUVs due to launch in China in 2024.

What do you think?

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Written by EV NEWS

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